BingX Becomes a Sponsor of Chelsea Football Club

Chelsea Football Club has sealed an agreement with BingX, a leading cryptocurrency exchange, marking a sleeve sponsorship deal that will showcase BingX's brand on the club's kits throughout the remainder of the English Premier League (EPL) season. As reported by The Athletic, plans are underway for BingX's logo to also feature on the front of Chelsea's training kits in the upcoming 2024-25 EPL season.

In a bid to bolster its commercial revenue, Chelsea actively pursues partnerships, exemplifying the competitive landscape of EPL football. Welcoming BingX into the fold, the English club embraces the burgeoning realm of cryptocurrency.

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Presently, Infinite Athlete graces Chelsea's current season's shirts; however, reports suggest its transition to adorning the club's training kit sleeves in the following campaign. Chelsea is yet to finalize front-of-shirt sponsors for the 2024-25 season.

Last year, Chelsea announced a multi-year collaboration with TMGM, a prominent online trading and investment services provider, marking TMGM's inaugural foray into major international football club sponsorships.

The partnership designates TMGM as Chelsea's official regional online forex and trading partner in the Asia Pacific region, aiming to cultivate brand awareness for TMGM in the forex market. Simultaneously, it aims to offer exclusive content and experiences to TMGM's clientele and Chelsea enthusiasts across the region.

This collaboration underscores TMGM's strategic shift, redirecting efforts toward establishing a presence in football, diverging from past sponsorships such as the Australian Open and the Asean Football Federation Mitsubishi Electric Cup, as reported by Finance Magnates.

In 2022, Chelsea entered into a £20 million sponsorship deal with WhaleFin, reshaping its branding strategies and displacing its former sponsor, Hyundai.

Chelsea's move echoes the changing landscape of sports partnerships, mirroring the trend of top-tier clubs like Manchester United and Manchester City delving into crypto sponsorships. These alliances underscore the surging interest in blockchain technologies within the sporting domain.